Hahn SuperDry – Never Settle

This campaign dared Australian couch potatoes to leave their comfort zones and chase their dreams, which harked back to Chuck Hahn’s own story when he left the comfort zone of major brewers to launch his own beer in Sydney in 1988.

At the heart of the campaign was a one-minute film that showed a series of unlikely heroes being catapulted from their couches into a better version of their life.

The key message was backed up by outdoor, digital and ‘money can’t buy experiences’ for consumers to follow their passions.