There are lots of reasons why NSW drivers and pedestrians take chances around level crossings. From impatience, to over-confidence, the one thing they don’t consider is the impact their unsafe actions have on train drivers. So we created a campaign that encourages people to empathise with the train driver. By letting everybody know that even near misses do damage through the power of first-hand train driver experiences, this cinema-led campaign hopes to create real behaviour change around level crossings

Group Creative Director: Jenny Mak.
Creative team: Jake Ausburn, Tom MacPhail.