It was a Christmas special that was too good to be true. A phone and a tablet for the price of one – which meant the perfect gift for a loved one, and a little something special for yourself. This campaign showed people how to be their own Secret Santa – to make sure they got what they really wanted on Christmas morning.

Secret Alibi Pack

How do you explain yourself to your family when there’s an extra gift under the tree mysteriously addressed to you? Simple. Just use your Secret Alibi Pack. Complete with a ‘secret Santa cheat sheet’, matching wrapping paper and overseas stamps, you’ll also receive a special text message on Christmas day from ‘Great Uncle Fertie’ or international pen pal, ‘Fernanda’.