The Hyundai i20 was launched to replace Hyundai’s smallest car, the Hyundai Getz. An affordable first car aimed at new drivers. To appeal to first car buyers, we created a world for the i20 that looked more like a music video than real life.

TV, print and digital placements kicked off the launch, and a microsite where people could explore the different ‘places’ that represented different selling points of the car supported the campaign.

Campaign Microsite

Supporting Print