Coca-Cola Australia – Thanks for recycling

When most people see a Coke bottle, they don’t see it as part of the plastic waste solution. But they should. In 2019, Coca-Cola Australia announced their biggest packaging transformation ever; that all of their single serve bottles are now made from 100% recycled plastic. But without a little help from the public, it would mean nothing. For a plastic bottle to become another bottle, it needs to end up in a recycling bin. So we told the public about Coca-Cola’s big change through a national full page press ad. Then asked them for a little help to make sure every bottle got a second chance through a charming film, OOH and social executions.